Cone Denim Launches White Oak® Shop

Greensboro, N.C.-based Cone Denim® recently opened the White Oak® Shop to offer certain premium selvage denim styles in smaller yardages to denim lovers and fledgling designers who previously were unable to purchase the denim because of the large quantities required. Cone uses American Draper X-3 fly shuttle looms to recreate the authentic, vintage selvage denim.

Located at, the site offers online sales, as well as information about the unique features of authentic vintage denim, fabric specifications, guidelines for working with the cloth, and a history of Cone Denim and White Oak.

In 2015, White Oak celebrated 110 years of continuous denim operations, and Cone Denim turns 125 in April 2016.

“The White Oak Shop is very exciting and opens the opportunity for us to work directly with denim enthusiasts and aspiring designers via the Internet who were previously limited by minimum order quantities,” said Kara Nicholas, vice president, product design and marketing, Cone Denim. “Vintage constructions from American Draper fly shuttle looms are not available anywhere else in the world, fueling the natural passion and inspiration for denim designers and their connection to White Oak.”

January/February 2016