Directa Plus And Colmar Launch World’s First Graphene-Enhanced Sportswear

LOMAZZO, Italy — January 26, 2016 — Directa Plus — a producer and supplier of graphene-based products for use in consumer and industrial markets — congratulates Colmar on the launch of its new collection  containing Graphene Plus  at ISPO Munich. This is the first application of the Company’s Graphene Plus nanotechnology in sportswear.

Giulio Cesareo, CEO of Directa Plus, said: “This is the first time that Graphene Plus has been used in sportswear, and the first G+ textile product to reach the market, which represents a significant milestone in a sector that offers tremendous opportunity. Colmar have proven that they are pioneers in the field of sportswear with the launch of their new collection containing our graphene-based products, and we wish them all the success. We believe this is the beginning of a revolution in the world of sportswear and the textile industry as a whole.”

The requirement to identify increasingly higher performing technologies has given rise to a revolutionary technical solution: clothing that incorporates graphene, an innovative nanotech material derived from graphite, which, for the first time in sportswear, significantly improves performance for the benefit of athletes, professionals and sports enthusiasts.

The key characteristic of these items is their ability to act as a filter between the body and the external environment, always ensuring the ideal temperature for the wearer. It is a smart fabric that allows tailor-made comfort. Thanks to G+, the warmth produced by the human body is dispersed in warm climates and preserved and distributed evenly in cold climates. In addition, because the fabrics treated with Graphene Plus are electrostatic and bacteriostatic, they are able to reduce the friction with air and water to enable top sporting performance.

The collaboration between Colmar and Directa Plus, with the ability to supply tailor-made graphene-based products in the ideal conformation for the required application, has resulted in the creation of ready-to-wear ski jackets (for men and women), ski suits, technical underwear and a polo shirt.

Posted January 27, 2016

Source: Directa Plus S.p.A