NEW YORK — JUNE 30, 2015 — Alvanon, a leading global apparel business expert, has announced that C&A Buying GmbH & Co. has been awarded the highly respected AlvaInside Certification, the world’s first and only professional accreditation dedicated to apparel fit consistency. The AlvaInside Certification is awarded to C&A for its efforts to establish a more consistent fit for products across its size range. As a result of the certification C&A is now using the AlvaInside logo and “Consistently Accurate Fit Certified by Alvanon” on specified garment labels in its newly launched Autumn/Winter 2015 ladieswear and denim ranges.
Developed by Alvanon’s strategic team of apparel consultants, AlvaInside is awarded to client companies who can demonstrate consistency in the execution and implementation of fit across the apparel development process. Alvanon advised, supported and audited C&A’s product development and strategic fit practices over a ten month period during which the retailer revised its processes and tools in line with current best practice.
As Helen Walczak, head of ladieswear PD&D C&A Buying GmbH & Co. explained: “We are very pleased to have been awarded the AlvaInside fit certification. Over the past year we have tackled head-on the challenge of delivering consistent fit across our key fashion, denim and lingerie ranges.” Jackie Lewis, unit leader of technical services, C&A Buying GmbH added: “With Alvanon’s support we have worked tirelessly to understand our customer demographic and apply best practice and consistency to our product development practices and processes. Alvanon’s expertise and evaluation has been invaluable.”
Ed Gribbin, president, Alvanon Inc., and lead consultant on the C&A AlvaInside audit said: “What C&A has achieved in such a short space of time is outstanding. It has recognized that aligning product development processes, implementing best practice at every level and executing accurate, consistent fit is the way to increase customer satisfaction and brand loyalty thereby driving sales, growth and profitability.“ He concluded: “It is immensely difficult to achieve an AlvaInside certification and C&A is a very worthy recipient.”
Posted June 30, 2015