FRANKFURT — April 1, 2015 — Messe Frankfurt, market leader for the planning and organization of textile fairs worldwide, and Milano Unica, organisers of the trade fair of the same name in Milan, extend their collaborative activities. The collaboration, which began in 2012, is further strengthened by the presence of Milano Unica in the Javits Convention Center during the NYC Textile Week in July 2015. This means that there will be a greater concentration of apparel fabrics on show from manufacturers and brands in the premium and luxury segment. The intention is to strengthen the presence of Italian fabrics in America, one of the most important markets in the world.
“Milano Unica exhibits premium and luxury fabrics in Milan twice yearly and is the world’s leading trade fair for the luxury segment. As a result of the collaboration with Messe Frankfurt’s Intertextile Apparel Fabrics, we will be able to introduce and promote valuable Italian fabrics and accessories to the market and, at the same time, bring with them the unique image of style, culture and design,” says Silvio Albini, President of Milano Unica. “It was already clear to us, back in 2012, that this is just the beginning of our successful cooperation with Messe Frankfurt. Our new commitment during the NYC Textile Week means that we will be bringing the image and the atmosphere of Milano Unica and the Italian excellence in textile to New York, too.”
Detlef Braun, Member of the Executive Board of Messe Frankfurt explains: “Our partnership with Milano Unica represents a great success for the sector. The strategic alliance within the context of Intertextile in Shanghai has absolutely proved its worth and, by extending our collaboration to New York, we offer the textile industry an even larger portfolio of outstanding events. Like our Texworld USA, first established in 2004, and Apparel Sourcing, Milano Unica will also be held in the Javits Convention Center. As already experienced in Shanghai, the Milano Unica New York exhibition will take place in a separate and exclusive pavilion with entrance on invitation.”
The next NYC Textile Week begins in July 2015. Besides Texworld USA, other trade fairs that will be participating include, inter alia, Kingpins and MRket.
As well as the joint venture in the USA, Messe Frankfurt and Milano Unica are also firming up their collaboration in China. The partners have signed the cooperation agreement, extending it for another two years, during Intertextile Shanghai Apparel Fabrics, which was held from 18 to 20 March 2015. “We are very satisfied with what we have developed together with Messe Frankfurt. The Chinese market is very important to us. In our exclusive pavilion, we have concentrated the best of the Italian textile industry which are interested in the penetration of this market,” adds Mr Albini. As a result, Milano Unica has continued to be represented with a pavilion in the SalonEurope premium zone during the world’s largest trade fair for apparel fabrics.
Posted April 7, 2015
Source: Messe Frankfurt