BOSTON — January 9, 2015 — VITAWEAR™, a leader in innovative skincare compression therapy is disrupting the shapewear and skincare markets through the use of a patented formula of anti-aging ingredients infused in its fabric. The Vitawear Collection technology, originating in Europe, can be found in a luxurious line of garments containing vitamins and antioxidants including retinol, Shea butter, and vitamin E. This combination of ingredients delivers continuous moisturizing, firming, energizing, lifting, and smoothing to skin as clothing is worn.
The top selling Vitawear Thigh Smoother (available in nude and black) is a new compression garment made with this revolutionary patented skincare technology. The Vitawear Collection is not just shapewear or skincare – but both, by combining textiles and cosmetic ingredients together for maximum benefits.
Vitawear is the only pretreated seamless smoothing garment line on the market that has a replenishment system. After 10 washes, garments can be reinfused with the patented Vitawear Spray containing the ingredients above – designed to rejuvenate the skin while being worn.
Thoughtfully designed for all body shapes and sizes, the garments offer a comfortable and pampering way to care for and revitalize skin without discomfort caused by other compression undergarments currently on the market. The Vitawear Collection can be worn daily under clothing, to the gym, as well as to sleep. “Women need a way to continuously moisturize and improve their skin’s appearance, which is what the Vitawear Collection is designed to do; you can even sleep in them,” states Michelle Moran, CEO and founder of Vitawear. The complete clothing line will be available in retail stores and at www.vitawear.net in North America come Spring 2015.
Posted January 13, 2015