GOLDEN, Colo. — September 16, 2014 — Outlast Technologies, leader in proactive heat management, has partnered with global lifestyle brand New Era Cap to develop temperature-regulating hats for players during the 2014 PGA Ryder Cup. New Era has secured exclusive rights to headwear during the biennial competition through 2016. USA players and team captains will wear these New Era caps at the 2014 Ryder Cup, Sept. 26-28, at Gleneagles in Perthshire, Scotland.
Outlast® heat-management technology, located in the interior panel against the forehead, enables the hat to absorb, store and release excess heat to help reduce overheating and perspiration. Known as a proactive technology, Outlast technology continuously reacts to the user’s skin temperature to help mitigate the onset of sweating. This differs from reactive solutions, such as wicking, that require the user to sweat and become uncomfortable before providing any benefit. “We are proud to partner with a company like New Era which is always at the forefront of innovation and quality. Our technology will help keep our Ryder Cup team more comfortable so they can focus on their game,” says, CEO Michael Coors.
New Era will offer six silhouettes to give players options depending on personal preference and weather conditions. Outlast technology is available in four styles including the brand’s iconic 59FIFTY, a low-crown 59FIFTY, a 39THIRTY stretch fit, and a 9FORTY adjustable. Currently Outlast technology is only available in the headwear provided to players and not sold at retail. The two brands have plans to bring headwear infused with Outlast technology to the marketplace in the future.
“New Era has been revolutionizing headwear for more than 90 years. Partnering with Outlast brings our performance products to a whole new level,” said Christopher H. Koch, CEO of New Era. “We’re excited to bring this level of technology to athletes and we know this is just the beginning with Outlast Technologies.”
Posted September 23, 2014
Source: Outlast Technologies