DL1961 Premium Denim, Dow Microbial Control Partner To Satisfy The Consumer Demand For Jeans That Stay Fresher Longer

BUFFALO GROVE, Ill. — September 24, 2014 — DL1961 Premium Denim, widely recognized for providing consumers with the “perfect-fitting jean,” has announced that its entire fall men’s collection will be treated with Dow SILVADUR™ Antimicrobial, which provides long-lasting odor control and freshness to apparel. The DL1961 fall men’s collection, consisting of Relax, Straight and Straight Slim fits, is now available at Bloomingdales, Nordstrom, Saks and more than 500 specialty apparel stores throughout the United States. 

“We are extremely excited about this partnership with SILVADUR because, as an innovative company, we truly appreciate new technologies that add value to our jeans,” says Sarah Ahmed, creative director at DL1961 Premium Denim. “Treating our denim with SILVADUR’s odor-resistant technology has enabled us to create next-generation products that out-perform all other denims. As a result, our customers can focus on the extraordinary things they do while wearing DL1961 jeans knowing that those jeans will stay fresh all day long.”

SILVADUR Antimicrobial was introduced in the fall of 2012 by Dow Microbial Control. It meets the marketplace need for an efficient and effective antimicrobial for apparel and textiles. SILVADUR’s “intelligent” microbial control system is activated in the presence of unwanted bacteria and protects fabrics against odors, enabling them to stay fresher longer. In September 2013, R&D Magazine recognized SILVADUR as one of the 100 most technologically significant products introduced over a 12-month period.

Over the past several months, technical experts from DL1961 and Dow worked together to evaluate SILVADUR’s performance on denim, according to Karel Williams, global strategic marketing manager for Dow Microbial Control. “The results of this extensive testing,” he said, “validated SILVADUR’s high degree of efficacy in consistently providing durable odor control in denim products, enabling consumers to wear their jeans longer and wash them less.”

Posted September 24, 2014

Source: Dow Microbial Control