Texas Tech Students Create U.S. Cotton Fashions During CCI-Sponsored Denim Runway Design Contest

WASHINGTON — May 14, 2012 — CI sponsored Denim Runway 2012 with Plains Cotton Cooperative
Association (PCCA), in collaboration with Texas Tech University’s College of Human Sciences,
Department of Design’s Apparel Design and Manufacturing (ADM) program. Four Texas Tech students won
for their denim designs in the following categories: women’s jeans, men’s jeans, casual and trend
board. The winners were announced during the annual TECHstyle Senior Fashion Show in Lubbock, TX.
Denim Runway participants received a field-to-fashion overview of the denim apparel supply chain,
starting with a visit to a U.S. cotton farm and ending with a tour of the American Cotton Growers
denim mill.

Jovita Lektzian, a senior from Panevezys, Lithuania, won the women’s jeans category with a
design she described as “a simple, slightly relaxed fit jean with a painted and embroidered detail
of the Lithuanian national stylized flower motif.” Kimberly Berry, a junior from Pleasanton,
California, won the men’s jeans category with a classic, straight-leg jeans design with “commodore
blue top stitching and a pirate pattern on the pocket lining.” Lektzian and Berry will receive an
expenses paid trip to Guatemala to attend a major apparel sourcing show and visit PCCA’s Denimatrix
jeans facility.

Caitlin Moore, a sophomore from Rowlett, Texas, won the casual category for designing a
fully-lined, mid-thigh circle skirt accented with a gold zipper and striped chiffon treatment on
the sides, back and flutter sleeves. Darlene Araiz, a sophomore from Post, Texas, won the Trend
Board category. Moore and Araiz received cash awards for their entries.

Posted on May 15, 2012

Source: Cotton Council International