Circ®, Danville,Va., has launched Fiber Club, a collaborative initiative with Fashion for Good and Canopy aimed at accelerating the adoption of recycled materials in the fashion industry. The program enables brands to validate and integrate recycled fibers through a four-phase process, reducing costs and complexity by streamlining supplier engagement and combining brand volumes. The inaugural focus is on Circ’s staple lyocell fiber, with plans to expand to more materials.
Partners include supply chain leaders Birla Cellulose, Arvind, and Foshan Chicley, alongside brands like Bestseller, Eileen Fisher, Everlane, and Zalando.This collective effort facilitates the scaling of Next Gen materials through simplified supply chain integration and bulk pricing strategies.
“By collaborating with brands and streamlining supply chain integration, we’re making it easier than ever to adopt recycled and Next Gen materials at scale — starting with our Circ Lyocell,” said Circ CEO Peter Majeranowski.
2025 Quarterly Issue I
