Südwolle Group Enables Real-Life Demonstration Of Its Yarns

NUREMBERG, Germany — February 17, 2022 — Südwolle Group, a spinner recognized for the production of wool and wool blend worsted yarns, is pleased to announce its digital innovation, collaboration, and trends & technologies platform. This forum, entitled Südwebs Innovation Hub, has been developed to inspire customers with ready-made garments and was launched today, February 17, 2022.

“What is the best way to test a new yarn? To wear it!” said Stéphane Thouvay, managing director, Product Management & Innovation, Südwolle Group. “Based on this simple principle, Südwolle Group has designed a digital platform where B2B clients can buy stylish garments and accessories that are constructed with Südwolle Group’s innovative yarns. The platform will regularly present key innovations with story-telling, detailed explanation of the benefits for the user and the possibility to experience our products in real conditions”

Staying true to the slogan “Discover our innovations. Wear it. Test it.”, Südwolle Group is targeting designers, purchase managers, and production managers who are working for brands, product developers or garment manufacturers, weavers, or knitters.

“Our aim is not to become an online retailer of garments but to inspire our clients with our diverse capabilities and innovations through ready finished products,” Thouvay noted.

The first innovation promoted on the platform is a Merino sports garment for men and women knitted with Südwolle Group’s Omega Twist  (OTW ) — a new spinning technology that improves strength, elongation, pilling and abrasion resistance in worsted wool yarns.

The women’s shirt is constructed with OTW  Gooseberry Nm 120/2 yarn, composed of 55-percent COOLMAX  EcoMade and 45-percent Merino Wool. The Men’s Thermal Jacket is made from OTW  Bayview Nm 144/2 – a yarn consisting of 100-percent biodegradable Merino wool.

Posted February 17, 2022

Source: Südwolle Group