Asahi Kasei Celebrates 90th Anniversary Of Bemberg™ Cupro Fiber And Launches Rebranding

NEW YORK CITY — December 14, 2021 — Asahi Kasei, a diversified Japanese multinational company, is celebrating the 90th anniversary of its Bemberg™ cupro fiber business in 2021 and launching a rebranding to mark the occasion.

Bemberg is the brand name of the world’s only cupro fiber and is manufactured by Asahi Kasei in Nobeoka, Miyazaki Prefecture, Japan. This ultra-smooth fabric has functional properties of moisture absorption/release, so it keeps the wearer dry and cool. It is used around the world in linings, ethnic garments, outerwear, and innerwear. Being made from cotton linter, a byproduct of cottonseed oil production, as well as being biodegradable and compostable for circularity, Bemberg is a sustainable and environmentally friendly material.

90-year history of Bemberg™

The Bemberg business has been advanced flexibly in accordance with social conditions and changing fashions. The history of Bemberg has been one of continually finding new applications and product developments in cooperation with partner companies sharing the same values throughout the process of procuring raw material, manufacturing raw yarn, processing yarn, weaving, knitting, and dyeing.

1931 Start of Bemberg™ production
1940s Start of production of raw yarn for tricot
1950s Start of large-scale supply of raw yarn for yarn-dyed linings

Start of the industry’s first CHOP (outsourced processing) system

1960s Start of production of Bemberg™ staple fiber

Expansion in apparel and material fields

(woven labels, metallic fibers, hair implantation, handicraft yarn, etc.)

1970s Start of production of Bemliese™ nonwoven fabric

Start of production of hollow fibers for artificial kidneys

1980s Entry to field of outerwear with development of Chezelle™ fibrillated material
1990s Establishment of Lining Laboratory

Discontinuation of hank production

2000s Expansion of functional materials for innerwear

Production of Bemberg™ by other companies ends, making Asahi Kasei the only Bemberg™ manufacturer*

* Technology of J.P. Bemberg of Germany had been used by several companies

2010s Participation in Business Call to Action (BCtA)

Acquisition of GRS (Global Recycled Standard) certification

2021 90th anniversary of Asahi Kasei’s Bemberg™ business


Ahead to the next century

In celebrating the 90th anniversary of its Bemberg business, Asahi Kasei is looking ahead to the next century by advancing efforts to improve the environment and provide solutions for society by implementing measures toward carbon neutrality by 2050, strengthening the traceability of raw materials, and developing technology to reduce the environmental burden across the entire supply chain. Although Bemberg is an uncommon material which accounts for only 0.02 percent of the world’s total fiber production, Asahi Kasei is pursuing value creation and sustainability together with its stakeholders as the only cupro fiber manufacturer.

Rebranding of Bemberg™


The current business environment is changing rapidly with the need to solve environmental issues on a global scale, efforts such as the SDGs to solve social challenges, and the heightening importance of value creation. In reconsideration of the brand value of Bemberg in this dramatically changing environment, the rebranding is performed so that Bemberg will continue to be loved by customers and provide value that suits the times.

New tagline

To clearly convey the ideal and meaning of the Bemberg brand to customers, the brand is renewed with a new tagline of “Crafted Elegance.”

Moving forward with Bemberg embodying “Crafted Elegance,” Asahi Kasei will pursue heightened value creation through technological innovation to improve the environment and provide solutions to social issues, leveraging the status of Bemberg as a one-of-a-kind material loved by customers.

New Bemberg™ website

The Bemberg website is renewed to gain recognition among customers of the new tagline “Crafted Elegance” and its value. The new website will provide information that meets the needs of the times while refreshing the image of Bemberg through a renewed design and enriched content.

* Bemberg™ and Bemliese™ are registered trademarks of Asahi Kasei Corp.

Posted December 14, 2021

Source: Asahi Kasei Group