NEW YORK CITY — March 1, 2021 — ECOfashion Corp’s home brand, Farm to Home, has just launched its second collection exclusively with livestreaming and multiplatform ecommerce retailer, QVC, blending certified organic cotton and TENCEL™ branded lyocell fiber — with a naturally smooth touch and sheen that cannot be achieved from cotton alone. The Serenity “ECOlyptus” Reversible Waffle Comfy-Let & Sham Set shines as a standout item. Farm to Home’s eco-chic new collection also includes sheet sets, pillowcases, pillows, robes and throw blankets.
To co-create products using qualitative materials, the team at ECOfashion Corp/Farm to Home partnered with the Lenzing Group to integrate TENCEL fibers into this stunning collection. TENCEL Lyocell is a wood-based cellulosic fiber derived from sustainable wood sources. It utilizes wood pulp from sustainably-managed forest, reusing the solvents and water in a “closed loop” production process. Manufacturing TENCEL Lyocell is easy on water, energy and chemical usage. TENCEL branded lyocell fibers add durability, longevity, and breathability.
ECOfashion Corp Founder and CEO, Marci Zaroff has had a 20-year relationship with Lenzing. Fascinated by its softness, performance and sustainable attributes, Marci traveled to Austria to learn more about TENCEL fibers and explore Lenzing’s headquarters. Soon thereafter, she trademarked the term ECOlyptus to market the TENCEL Lyocell story for her brands, believing that the ECOlyptus name would help consumers better understand the eucalyptus source of the fiber in conjunction with Lenzing’s award-winning, cutting-edge technology and manufacturing process.
“From farm to finished product, the Farm to Home brand offers no compromise in style or sustainability. Grown and sewn with human and planetary wellness in mind, our ‘home sweet organic home’ brand is thrilled to be introducing the pure and plush genius of TENCEL Lyocell fibers into our new QVC collection,” shared Marci.
Adds Harold Weghorst, global vice president, marketing and branding at Lenzing, said: “Marci is a frontrunner in sustainable fashion and home textiles and a true supporter of TENCEL, and I have high respect and appreciation for her. With her signature dedication and experience, I am very confident about the success of her new Farm to Home brand, and wish her the best of luck with this wonderful launch.”
Leading with modern design, high quality, comfort and full transparency, Farm to Home offers affordable and authentic organic home fashion for today’s conscious consumer. Farm to Home starts at the source to foster soil health and climate change mitigation for a truly sustainable future, bringing to life high quality, super soft and accessible organic home products.
With its first full collection of six certified organic cotton categories sold out on QVC, Farm to Home is proud to offer styles that people love and seek, while making a difference. “Co-creating such a groundbreaking relationship with QVC is a real win-win-win,” Zaroff added. “With a commitment to GOTS (Global Organic Textile Standard) Certification, Farm to Home supports farmer and worker welfare, and our products are free of GMOs, harmful chemicals, and toxic dyes and finishes. QVC’s livestreaming and multiplatform ecommerce capabilities help to connect source to story and is an unparalleled opportunity to educate and empower consumers, so we can ALL do well by doing good — collectively dreaming of a better world.”
Posted March 1, 2021
Source: Farm to Home
