Welspun’s Hygrocotton® Celebrates 15 Years Of Innovation

FRANKFURT, Germany — January 7, 2020 — Welspun India Ltd.’s brand HygroCotton® celebrates its 15th year today. Having understood the consumers’ needs and winning their trust across the globe, the company has also accomplished another milestone of achieving $1 billion of global sales (FOB) since its introduction. To mark this occasion, the company is hosting its celebration at the HEIMTEXTIL trade fair 2020 on January 7  from 5 p.m. (Hall 12, Stand E31). Along with host of “comfort” surprises, the event will also feature a special session by Nick Littlehales, world’s first elite sleep coach and leading human recovery innovator.

HygroCotton is crafted with a proprietary spinning technology, producing yarn with a revolutionary hollow core. HygroCotton towels come with a quick-dry technology, which makes the product softer, fluffier and more absorbent after every wash. The patented process makes bed sheets more breathable, wicks away moisture, are temperature adaptive and get softer after each wash, helping you sleep cool and comfortable.

In addition to bringing ground-breaking performance to sheets and towels, HygroCotton’s unique hollow core yarn is now revolutionizing sleep. The new HygroCotton ‘Sequenced Sleep System’ is an extraordinary collection of mattress pads, sheets, comforters, blankets, and pillows — all of which regulate temperature to keep you cooler in summer and warmer in winter. Its sleep system enhances one’s comfort.

Kick starting the yearlong celebration of HygroCotton® in Frankfurt today, Dipali Goenka, CEO and joint managing director, said: “Welspun has always been associated with its unique and innovative product offerings. Completing 15 years of HygroCotton reaffirms our belief and also entrusts us with a larger responsibility to provide better products and bring more delight to our customers.”

Yet another feather in the cap for Welspun, which has set numerous milestones with continuous innovations in the industry, including the recent Wel-Trak™, a patented, tech-enabled, end-to-end product traceability solution, from farm to the retail shelf.

Posted January 8, 2020

Source: Welspun India Ltd.