Unifi Unveils New Branding, Ends Guatemala JV Discussion

Greensboro, N.C.-based Unifi Inc. recently unveiled new branding and positioning for its products. According to the company, the “True Innovation Starts in the Fiber” branding highlights its “commitment to the development of innovative and sustainable performance fibers backed by a flexible, global supply chain.” In addition, the new PROFIBER™ brand offers options for integrating multiple performance “Tru-technologies” into polyester and nylon yarns to deliver increased fabric comfort, performance and functionality. The Tru-technologies — which offer a wide range of performance attributes including wicking, thermal comfort, full coverage, bounce, stretch, sun protection and water resistance — include TruTemp365™, TruDry™, TruCover™, TruFlexx™, TruCool™ and TruTouch™.

“By offering a wide range of products focused on benefits, we can help our customers create innovative fabrics that solve everyday problems and meet and exceed their consumers’ expectations,” said Jay Hertwig, group vice president of global brand sales.

In other Unifi news, the company has ended previously announced negotiations with Complast S.A. and Technologia Textil Avanzada for a joint venture in Guatemala. “Our commitment to the Central American region remains unchanged and we continue to see growth opportunities for REPREVE® and our branded portfolio both in the region and across the globe,” said Tom Caudle, president and COO, Unifi. “We will continue to seek future strategic growth opportunities across the Americas that leverage our assets and deliver shareholder value.”

September/October 2018