CoolVisions® Brings Refreshed Vision To Outdoor Retailer

DULUTH, Ga. — June 18, 2018 — CoolVisions® dyeable polypropylene brand returns to Outdoor Retailer at the inaugural Denver version of OR Summer Market, July 23-26. With a fresh take on its colorful “Metamorphosis in Performance” promise, the developer and manufacturer of the revolutionary dyeable performance fiber will exhibit an expanded range of fiber options, interpreted in innovative textiles from its global mill partners.

The range of textile and apparel products featuring CoolVisions includes knits, wovens, denims, and insulation fill, giving brands and consumers a broad range of choices from a trusted component brand.

The CoolVisions roster of dyeable polypropylene fiber includes made-in-America cottony-soft staple; CoolVisions + Cotton, spun by Grupo Miro in Mexico; and WoolVisions™ intimate blend of CoolVisions dyeable polypropylene staple with merino wool, spun by Chia Her in Taiwan. Further development of WoolVisions yarns is ongoing internationally at Peignage DuMortier in France, the Schoeller Spinning Group in Austria, Südwolle in Germany, and Patrick Yarns in the United States.

Cool, dyeable polypropylene filament from parent company Indorama Ventures in Rayong, Thailand, also available from Taiwanese distributor Reamou, provides additional design and performance options.

CoolVisions brand’s new visual identification updates its “Metamorphosis in Performance” theme with an abstract butterfly drawn in free-flowing color, emphasizing the fiber’s key characteristic of dyeability. The new symbol expands the interpretation of Metamorphosis to include the concept of transformative change across the apparel business, from manufacturers to brands to retailers and consumers.

“CoolVisions dyeable polypropylene is a modern performance fiber with inherent moisture management, thermal regulation, and resistance to water-based stains — without the use of additives or topical enhancements. This speeds the manufacturing process and lowers costs,” explains Susan Lynn, global sales and marketing manager.

Lynn adds, “With growing interest in sustainable textiles, it’s important to note that polypropylene has one of the lowest cradle-to-factory gate carbon footprint among synthetic fibers, and CoolVisions polypropylene fiber is Oeko-Tex® certified.

CoolVisions dyeable polypropylene fiber brand offers textile manufacturers and brand partners the tools to differentiate themselves and transform their business, creating products that resonate with today’s consumer.”

Posted June 18, 2018

Source: FiberVisions®