Hyosung Partners With Bossa To Promote New Xplay Collection With Creora® Fit2 At Denim PREMIERE VISION, Paris, November 14 & 15, 2017

SEOUL, South Korea — October 23, 2017 — Hyosung has partnered with Bossa to introduce Xplay a new collection of the best fitting, most flattering, bi-stretch denim with creora® Fit2  at Denim PREMIERE VISION.

Bossa, one of Turkey’s largest integrated textile companies with production facilities in Adana, just celebrated 66 years of innovation and leadership. Bossa offers high quality products and services in its range of yarn, dyeing, weaving, and denim finishing processes.

“Our reputation was built on innovation and delivering unique consumer value. creora Fit2 has allowed us to create the Xplay bi-stretch collection for the most flattering yet comfortable fitting denim” shared Müge Tunceren, product development & marketing manager of Bossa “We are targeting brands & retailers who want to enhance consumer loyalty through better fit and superior comfort”

creora Fit2 is a proprietary technology, using a creora yarn for 360 degree stretch offering sleek and flattering fit.

“We developed creora® Fit2 4 way stretch to meet consumer’s needs, looking for better fit & silhouette.” shared David Jang, creora® Marketing Manager for denim “We partnered with Bossa to develop next generation of denim as consumers will realize its value  as soon as they start wearing it.”

Come and see creora: Stand C18 Denim Premiere Vision November 14-15, Paris Event Center, Porte de la Villette.

Posted October 23, 2017

Source: Hyosung