WASHINGTON — April 9, 2015 — COTTON USA expands on the universal truth that everyone loves cotton in its new global advertising campaign. COTTON USA plans to inspire consumers through the integrated campaign, both in what they wear and how they wear it, and further spread the benefits of U.S. cotton to markets throughout the world. The campaign slogan, “I Love My Cotton,” encourages consumers and brands alike to connect with the campaign, and inspires them to share their own reasons for loving cotton.
To demonstrate how U.S. cotton is a medium of personal expression through jeans, dress shirts and everything in between, COTTON USA cast five individuals from different corners of the globe, wearing cotton in different ways.
“These portraits reflect the authenticity and passion unique to COTTON USA: the singular mark that symbolizes purity of fiber, quality of fabric and responsibility for the planet,” said Cotton Council International President Dahlen Hancock.
The Texas cotton producer said U.S. cotton sets the global standard for quality and purity. With this campaign, he said COTTON USA hopes to show that U.S. cotton is a premium fashion ingredient, pushing the COTTON USA logo to the forefront and encouraging the growth of U.S. cotton worldwide.
Shot by renowned photographer Paola Kudacki and styled by the talented Karen Kaiser, cotton garments ranging from T-shirts to dress pants and jeans to towels are worn effortlessly by models Julia Hafstrom, Lais Oliveira, Gaspard Menier, Bregje Heinen, and young Caitlin Espirtu. Produced in-studio in New York City in July 2014, the campaign has a limitless quality and flexibility that allows it to be used in any market in any medium.
Posted April 14, 2015
Source: Cotton Council International