Naturally Advanced Technologies Inc. Completes Name Change To Crailar Technologies Inc.

VICTORIA, B.C. and PORTLAND, Ore. — October 31, 2012 — Naturally Advanced Technologies Inc. (NAT)
(TSXV: NAT) (OTCBB: NADVF)) is pleased to announce that, effective October 31, the company’s name
will change from Naturally Advanced Technologies Inc. to Crailar Technologies Inc.

Accordingly, and at the opening of trading on the TSX Venture Exchange on October 31, the
trading symbol for the company will change from NAT to CL.  The new CUSIP number will be
224248104 and the new ISIN number will be CA2242481042.  It is also anticipated that the
trading symbol for the company on the OTCBB will change, and the company will update its
shareholders as soon as it receives its new trading symbol from FINRA evidencing the same. 
The share capital of the company remains unchanged.

“We have a unique opportunity to create a single technology, single brand entity platform
which is a marketer’s dream,” said Ken Barker, CEO of Crailar Technologies.   “We’re
happy to have quickly completed this shareholder-approved strategy to change the company name to
Crailar Technologies Inc.  This change gives us a redline in branding through all corporate,
technology and product applications.”

Concurrent with the change of name, the company will also be adopting new articles in the
form approved by its shareholders at its recent annual general and special meeting, which was held
on August 8, . Among other things, the new articles facilitate the use of uncertificated shares and
electronic record-keeping systems currently in use worldwide and which are increasingly being
adopted in Canada.  In addition, and as the company intends to apply to list its common shares
on a senior exchange in the U.S., it was necessary to amend its articles to increase the quorum
requirement for meetings of shareholders to one-third of the outstanding shares of the

Posted on November 5, 2012

Source: Crailar Technologies Inc.