Huntsman Textile Effects, Madura Fashion And Lifestyle Form Innovation Council

Singapore-based dye and chemical provider Huntsman Textile Effects and Madura Fashion &
Lifestyle — an apparel manufacturer whose brands include Louis Philippe, Van Heusen, Allen Solly,
Peter England and People; and a division of India-based Aditya Birla Nuvo Ltd. — have formed a
joint Innovation Council in an effort to produce innovative and high-quality products.

“Consumers in the Indian market are increasingly affluent and look to companies like Madura
to provide the high quality, innovative products they demand,” said Rohit Aggarwal, global vice
president, strategic marketing and planning, Huntsman Textile Effects. “Huntsman is proud to
partner with Madura to drive innovation and quality to an even higher level in the future.”

“As one of the leaders in fashion and lifestyle within the Indian market, it is essential to
continuously drive innovation,” said Naresh Tyagi, Ph.D., head and vice president, product
development and quality assurance, Madura. “Working with strong partners like Huntsman Textile
Effects is an important aspect of maintaining our leadership position.”

February 21, 2012