PHOENIX — October 6, 2026 — At the upcoming Fall High Point Market, Purecare will launch the Refreshing Puffed pillow collection featuring TENCEL™ Lyocell and blended Identically Down™ fiber fill options. The new pillow line expands the wellness-focused bedding brand’s growing line of domestically made pillows, filled and finished at its Phoenix, Arizona campus.
Purecare’s addition of the Refreshing Puffed pillow collection builds on the brand’s successful TENCEL™ Lyocell sheet and mattress protector programs, which have been a staple in its lineup for well over a decade. The new Refreshing Puffed pillows include a TENCEL™ Lyocell blended cover and two blended fill options.
“Domestic pillow production has been a true gamechanger for Purecare,” said Sarah Bergman, chief marketing officer, Purecare.
“We’re designing custom, ready-to-ship pillow programs for retailers around the country because we can control the quality, inject innovation and hit the price points that our retailers need.”
The Refreshing Puffed line offers a choice of adjustable fills. The option with blended cooling shredded foam and Identically Down™ fiber is offered at $79.97 MSRP and the blended shredded latex and Identically Down™ fiber fill at $99.97 MSRP, with additional fill options available upon request.
“This new collection of pillows offers the soft feel of TENCEL™ Lyocell that our customers know and love with a puffed cover that adds a nice cozy, huggable aspect and a dimension and texture that really makes it stand out,” said Kelly Crenshaw, senior vice president of product development, Purecare.
The new pillow collection will be featured October 17-21 along with Purecare’s assortment of top-selling lines in its High Point showroom with Paramount Sleep at 330 S. Wrenn St.
Posted: October 6, 2026
Source Purecare
