Copenhagen-based Novonesis has launched DeniBrite, an enzymatic biobleaching platform for denim formulators and laundries seeking bright, contemporary and vintage finishes while reducing reliance on conventional bleaching chemistries.
The platform combines DeniBrite Cold T for low-temperature bleaching and DeniBrite Vintage for aged finishes and gray-cast effects. Products are bluepass certified and available in ZDHC Level 3-compliant formulations.
“For decades, denim bleaching was about achieving the right look. Today, it is also about proving how that look was made,” said Hans Ole Klingenberg, vice president of Planetary Health Biosolutions at Novonesis.
A screening-level life cycle assessment found DeniBrite Cold T had approximately 40% lower global warming potential and used 28% less water than conventional sodium hypochlorite bleaching under modeled conditions.
2026 Quarterly Issue III
