SPARTANBURG, S.C. — March 13, 2023 — Milliken & Company announced the launch of its textile business’s first-ever brand campaign, “Anything. Everywhere.” Anchored by a new landing page and brand video, the campaign explores the many roles textiles play in everyday life.
“Our goal is to show the public that textiles go well beyond the clothes on your back. The work we do to design and manufacture some of the highest performing fabrics in the world is transforming industries and improving lives,” said David Smith, executive vice president, Milliken & Company, and president, Milliken’s Textile Business.
Milliken’s textile history dates back to 1884 with its investment in 43 textile mills across the U.S., cementing its position as a leader in the booming American textile industry. It began manufacturing textiles of its own in 1944 at the Defore Mill in South Carolina, which produced tire cord during World War II. Today, the Milliken’s textile portfolio extends across four categories, including building and infrastructure, automotive, apparel, and protective fabrics. Headquartered in Spartanburg, South Carolina, Milliken’s Textile Business employs more than 4,500 associates with a manufacturing global footprint that spans across 26 plants.
“Our business is incredibly diverse, from the industries we serve to the products we develop. That’s what makes the ‘Anything. Everywhere.’ campaign so comprehensive; it captures the power of textiles in the simplest form, by showing them applied to everyday life,” noted Michael Eckert, director of brand and content for Milliken’s Textile Business. He adds, “This campaign asks everyone to consider what textiles can do for them. We’re pushing the limits of what is expected from a manufacturing company.”
The campaign debuted in December 2022 and will continue to run through social media channels, trade shows and events, and other digital platforms. You can explore the Anything. Everywhere. campaign online at milliken.com/anythingeverywhere.
Posted: March 13, 2023
Source: Milliken & Company