ACCELERATING CIRCULARITY Launches Cellulosic Textile-To-Textile Trials In Europe

CAMPBELL HALL, N.Y. — March 15, 2023 — Accelerating Circularity’s mission is to catalyze new supply chains and business models to turn spent textiles into mainstream raw materials. The vision is a world in which textiles are no longer wasted and millions of tons of waste are diverted from landfill and incineration.

Accelerating Circularity is an action-oriented nonprofit focused on textile-to-textile recycling at a commercial scale through a collaborative, stakeholder-led approach. In mid-2022, they launched Polyester textile-to-textile trials and have been working to define the products and value chains for cellulosics; 4 cellulosics value chains have been defined thus far.

“Circularity is a team sport.” said Ms. Karla Magruder, ACP founder, and president. “We have been working with 80+ value chain members representing the EU-27 plus Norway, Switzerland, the UK, Morocco, and Turkey. Our focus is on post-consumer textiles as we believe they are too good to waste. When a textile has cycled through repair, re-use, resale, and/or re-make, such that it retains no readily accessible value, the material is spent. By diverting post-consumer spent textiles from downcycling, incineration, and landfill, we can lower the textile industry’s environmental impacts.”

“Partnering with Accelerating Circularity has given us the opportunity to learn and develop our sorting processes to enhance the quality of feedstock for textile-to-textile recycling.” shared Ms. Sirma Zheleva, Head of Sustainability, TexCycle. “We believe that ACPE trials, and the collaboration with other value chain experts, will allow us to scale textile-to-textile recycling and achieve circularity in the industry.”

“The vision at Pure Waste is to create recycled products and closed loop solutions that inspire a change for a world without textile waste.” shared Ms. Maela Mandelli, Co-Founder, Pure Waste OY. “We are excited to be part of the ACPE trials and to work together with different partners along an international supply chain to contribute quality recycled products. “

“Gülle Entegre Tekstil İşletmeleri A.Ş. has grown as a family business over the last 50 years with a passion for continuous development in cotton processing from fiber to fabric with a commitment to quality and sustainability. Being a part of these ACPE trials gives us an opportunity to further our mission to be an integral part of global circularity projects and lead the change in textiles.” said Mr. Kerem Gülle, Gülle Entegre Tekstil İşletmeleri Emlak Dan. San. Ve Tic. A.Ş

“As a mountain sports brand, Salewa wants to build circular production models and shift in the way we deal with production processes, and interaction between companies and the people behind them,” shared Ms Christine Ladstaetter, Innovation & Special Projects Manager, Salewa. “The framework that ACPE is setting up is a “training field” which drives new ways of collaboration and commitment into circularity, leading to an economy built on the mindful use of resources.”

Further, Accelerating Circularity trials are supported by JUBEL.AI, a cutting-edge cloud-based platform with advanced AI technology. JUBEL.AI offers unparalleled data sharing capability, which enables the collaboration and information sharing required to make these pilot trials successful.

The product trial range will cover single jersey and Italian fleece items, woven light-weight shirts, and heavier-weight twill fabrics. The target composition is 40% recycled content; half is to come from post-consumer spent textiles. The goal is a minimum of 50 tons of post-consumer spent textile feedstock across all products and partners with the ideal timeline of Spring 2023 for initial development of fabrics. Brands interested in adopting ACP fabrics into their season should reach out to


  • Amazon
  • Avery Dennison
  • Bank & Vogue
  • Brav
  • CWS
  • Enviu
  • Erdotex
  • Eurotex / Texcycle
  • GIZ
  • Gülle Tekstil
  • Inditex
  • Lenzing
  • Polopiqué
  • Pure Waste
  • Recover™
  • Recyclatex Group
  • Reverse Resources
  • Salewa
  • Salvation Army
  • Tomra Sorting Solutions
  • Valérius 360
  • Vossen
  • Wolkat
  • WWF
  • Zalando

For more information on Accelerating Circularity visit

For more information on the Accelerating Circularity Project in Europe and in trial participation, please contact

Posted: March 15, 2023

Source: Accelerating Circularity, Inc.