NEW YORK — April 20, 2022 — Brooks Brothers today announces its new Home Collection with Turko Textile. The elevated collection offers a luxurious assortment of pillows, comforters, bath towels, bath robes and more. Its inspiration is derived from Brooks Brothers’ rich American heritage and unique brand DNA. From the iconic sheep and ribbon emblem to the classic Brooks Brothers script logo, signature branding will be paired alongside the brand’s iconic contrasting colors, raised textures, herringbone borders and other Brooks Brother’s unique design elements all constructed from the finest Turkish cotton.
Turko Textile, which produces top-quality home textiles made in Turkey, is the official licensee of Brooks Brothers Home Collection. The collection includes towels and bathrobes produced with premium long-staple Turkish cotton with ideal weight and absorbency in mind. The shower curtains are woven with 100-percent combed long staple cotton to create a soft, elegant, and textured result. Premium bedding in the home collection includes pillows and comforters cushioned with goose down, wool, linen, bamboo and microfibers sourced from Turkey.
“Before launching the Brooks Brothers Home Collection, our design team researched the brand’s rich history and DNA, which started with men’s furnishings, hats and shoes. They expanded into clothing in the early 1900s with the sheep logo, classic fabrics from Oxford cloth, Gingham checks, madras plaids, tie stripes, and cotton. Now, we’re excited to take elements from Brooks Brothers’ notable heritage and create this category for both brand loyalists and new audiences to enjoy,” said Ginny Hilfiger, creative director of Brooks Brothers Home.
Susan McCarty, senior vice president of Lifestyle Brands at ABG, added: “Through this partnership, we are able to bring Brooks Brothers’ heritage and DNA into the homes of consumers across the US and Canada. ABG continues to build the Brooks Brothers lifestyle strategy by identifying key categories of focus including fragrance, children’s apparel and accessories. We are thrilled to introduce Brooks Brothers Home as a new category for the brand.”
The Brooks Brothers Home Collection will be available to consumers starting in Spring 2022. Key retailers offering the home collection will include Saks Fifth Avenue, Macy’s, Gilt-Ruelala, Hudson Bay and Touch of Modern.
Posted: April 20, 2022
Source: Turko Textile