Hypetex was commissioned by adidas to develop a market leading hockey stick differentiated from existing equipment not just by its unique pigmented carbon fiber finish, but also by its game changing hitting power and consistency. The patented range of Kromaskin sticks, created with support from project partners Textreme® and Marque Makers, was found to outperform competitors in a benchmark study against eight other premium hockey sticks carried out by Loughborough’s Sports Technology Institute (STI).
Hypetex lead the design, engineering, materials, and production process development for the adidas field hockey stick project. By incorporating the stick’s finish color within the outermost carbon fiber layer, the stick mold could be adjusted outwards, placing the highly structural spread tow materials right at the outer extremities of the mold cavity, increasing mechanical performance and maximizing the structural benefits of the composite materials used.
Whilst the Kromaskin surface provides a stunning depth of colour with minimal finishing required after demoulding, the Hypetex technology, including an epoxy based expanding microsphere system used in the core, delivers significant performance gains on the hockey pitch. In tests at the STI, adidas Kromaskin sticks had up to 16-percent higher coefficient of restitution (COR), meaning they will return more energy and the ball will travel faster. In addition, through the production led design and materials used, the variation in COR was 70-percent less than the other sticks on test, a significant reduction in the production inconsistencies common with the manufacturing of performance sporting goods.
The JEC Innovation Awards are recognized as the composite industry’s most prestigious awards. Over the last 16 years, the JEC Innovation Program has involved nearly 1,900 companies worldwide. The award winners will be announced on April 26 in Paris, and Hypetex and adidas are finalists in the Sports & Leisure category.
“We are thrilled to be nominated as finalists for the 2022 JEC Innovation Awards and are delighted that the awards committee recognized the significant performance gains realized with the new adidas sticks as well as the stunning visual finish created by our Kromaskin technology,” commented Marc Cohen, CEO, Hypetex.
Exhibiting as part of the Composites UK stand, Hypetex will display its full portfolio of uniquely coloured materials at JEC World including 3K woven styles, ultra-lightweight spread tow fabrics, UD materials, and new coloured flax products. The Hypetex Kromaskin hockey stick for adidas will also be on show in Paris as part of the JEC Innovation Planets platform.
Posted: February 7, 2022