HDry ® North America Launch Of HDry ‘b5’: A Technically Advanced Bio-Based Laminate Membrane

BETHEL, Conn. — October 18, 2021 — Altexa S.r.l. and GHS Holdings announces the launch of HDry® ‘b5’ a bio-based, waterproof laminate, for the Summer- Fall Market season 2021. HDry® will be attended the in-person the Functional Fabric Fair in Portland, Ore., November 17-18.

Top tier brands are on board and feedback is exceptional for HDry, the most advanced technology for waterproofing outdoor products through direct 3D lamination of a waterproof-breathable membrane. It’s another step forward in ecological technology for “direct lamination,” in waterproof outdoor performance products.

HDry is committed to its role in protecting the environment. Its innovative manufacturing processes and materials used throughout the lamination process are well above industry standards and aim to reduce the environmental footprint of the outdoor and apparel manufacturing industries. The new HDry ‘b5’ bio-based membrane offers the opportunity to reduce dependence from fossil fuels on a high-end active performance gear with a high bio-content rate (53%), resulting in the highest range of responsible technical performance.

“This new bio-based version of our membrane at HDry replaces the majority of the petroleum in our process with a non-edible bio-based corn derivative, we are working to maintain our premium performance characteristics where waterproof-breathable performance is concerned, while at the same time reducing the negative environmental impact our product has on the ecosystem,” said Gary Schloss with GHS Holdings, distributor to HDry NA. ”We are working hard to set our brand apart from market competition with an alternative that offers best in class protection from the elements while continuing to build on our sustainability story.”

The existing HDry compound is made by a polyurethane ester-based waterproof-breathable membrane combined with thin polyester knit. Material saving and lightness are its greatest advantages. HDry is PTFE-free, and no per fluorinated compounds (PFCs, PFOs, PFOAs, etc.) are used in its production. HDry does not contain any restricted substance of REACH–ECHA list and is OEKO-TEX certified.

The “HDry” brand name derives from the abbreviation of the chemical name for water (H2O), coupled with the word “Dry,” and it signifies the connection between this technology and water.

Posted October 18, 2021

Source: Altexa srl