Rocky Brands Announces Completion Of Acquisition Of Leading Brand Portfolio From Honeywell Including The Original Muck Boot Co. And XTRATUF

NELSONVILLE, Ohio — March 15, 2021 — Rocky Brands Inc. has announced that on March 15, 2021, it completed its previously announced acquisition of the performance and lifestyle footwear business of Honeywell International Inc., including The Original Muck Boot Co. and XTRATUF footwear brands for $230 million.

Jason Brooks, president and CEO of Rocky Brands Inc., commented: “We are thrilled to have completed this transformative acquisition. The Original Muck Boot Company, XTRATUF, Servus, NEOS and Ranger brands are great additions to our existing portfolio while the total business nearly doubles the size of Rocky Brands’ annual revenues. We look forward to working closely with our newest team members to capitalize on the many opportunities we believe exist to drive strong growth, increased earnings power, and enhanced stakeholder value over the near- and long-term.”

For 2020, the acquired brand portfolio generated net revenue of approximately $205 million with EBITDA of approximately $24.5 million. The business grew in 2020 with performance accelerating throughout the year, culminating in strong top-line growth in the fourth quarter.

The purchase was funded with an $80-million senior secured asset-backed credit facility with Bank of America, N.A., a $130 million senior secured term loan facility with The Direct Lending Group of TCW Asset Management Company LLC, and cash on hand.

Posted March 15, 2021

Source: Rocky Brands, Inc.