VANCOUVER, British Columbia — March 22, 2021 — This spring, Ratana, will launch its first-ever couture label: Terana. For more 40 years, the luxury home outfitters’ commitment to providing the best in outdoor living has been fueled by its love of nature. Terana’s luxury label of modular fittings will only be available to the trade, housed under the family-owned business umbrella company, Ratana, as its luxury label. Terana seeks to elevate the outdoor living experience while remaining unparalleled in quality and durability. Inspired by change — the only constant in nature — comfort lies in change due to its nostalgic abilities to connect past and present.
Embracing the deep pull of nature tugging at its soul, Terana’s launch consists of four different collections: Palo, Lamego, Alassio and Bogota each inspired by the breathtaking elements of nature; water, ice, sand, and stone. Add a breath of life to outdoor living with Terana and experience a personalized dose of nature, the earth’s ultimate soul soother. Terana will be available to trade Spring 2021 via: LOOKBOOK.
Terana’s line of modern forms, exquisite tailoring, and woven techniques mimic the beautiful silhouettes we see in nature. Terana came from the word “terrain”, and thus encompassing how the earth’s elements all play in symbiosis with one another — water eroding against steep cliffs to produce sand & soil — seen imbued through Terana’s modular capabilities as they transform from simple seating to deep comfort. As seen in the designs of Palo, the base fitting can be a simple ottoman, to a one-seater arm-chair to a club chair, simply by adding elements to the design. With more than 100 high-performance outdoor fabrics to select from, bring new life to a modular seating concept allowing for maximum versatility whilst the deep-seating qualities execute maximum comfort. The unmatched quality translates beautifully into the design language rehearsed in high-end resorts, boutique luxury hotels, five-star eateries, and in the homes where luxury lives.
“TERANA fosters Joanna’s vision to encompass the essence of the new label while also remaining true to its roots,” said Enrique Moya-Angeler, creative advisor. “Inspired by the word terrain , the name celebrates outdoor living, and the Return to Nature new label echoes the same consonants R, T, and N that emerge from RATANA.”
With color palettes that align with the most splendid of natural elements, Terana draws you in with her beauty and locks you in with her unique attention to detail. Terana is built upon the inspirations of nature but can also be made custom to fit the functionality and purpose. The pieces in this collection will not only serve to transcend your living space, it’ll connect you with nature. Enjoy your return to it.
“Terana came alive under Ratana ’s 40th anniversary, and encapsulates the lessons learned over all these years,” said Joanna Leung , Ratana’s vice president of Strategy. “We were excited to add Enrique to our team to create this new brand. Terana is a label that brings us back to our roots, literally, as the name was inspired by the French and English word, Terrain. The name reflects on the label’s ability to adapt to any type of terrain, emphasizing its core resilience mission.”
Palo — Sophisticated, sleek, and spacious life of the party. A Tiger powder-coated aluminum frame and modular connectors give the Palo its strength, while over 100+ customizable fabrics make for a decadent spot to sip your cocktail al fresco. Palo offers a wide range of products that add to Palo’s bottom line; this is the collection that beckons you to come take a seat.
Lamego — The classical yet sophisticated Lamego collection was inspired by the cathedral architecture of the Portuguese city of Lamego. Sit and relax on crisscrossed woven cobalt graphite Durastrap, which are stylishly knitted and artistically designed to mimic the church towers in the grand city of Lamego. Lamego offers weather-resistant powder coated aluminum frames composed of durable synthetic EVA rubber that can withstand stress cracks, moisture, and UV elements. Complicated by carefully tapered legs reminiscent of mid-century modern design that is not only aesthetically pleasing to view but comfortable to sit and marvel.
Alassio — Inspired by the relaxed resort lifestyle of the Italian Riviera, the Alassio collection exudes understated elegance. With its modern form and exquisite tailoring, the Alassio collection makes a statement in any outdoor environment. Its modular seating concept allows for maximum versatility and its deep seating concept allows for maximum comfort. Carefully crafted with a powder coated aluminum frame and customizable upholstery seating provides for endless possibilities to fit any lifestyle.
Bogota — The sophisticated Bogota collection was inspired by the cobbled stone streets of the historic city of Bogota. The luxurious thick interwoven Durastrap and tapered legs speak to unparalleled attention to detail in design and construction. The interwoven Durastrap is made of weather resistant polyolefin material wrapped around a foam insert for maximum comfort. The frame is crafted with a durable powder coated aluminum frame.
Incorporating the Earth back to design, Terana seeks to give its customers a personalized dose of nature.
Posted March 22, 2021
Source: Ratana
