NEW YORK CITY — March 22, 2021 — kathy ireland® Worldwide (kiWW®) has partnered with Trident Ltd., a global supplier of home textiles based India, and Trident Global Inc. (TGI) its U.S. subsidiary based in New York City. The announcement was made by Jeffrey Kambak, CEO of U.S. Operations for TGI. The new strategic relationship encompasses bath towels, kitchen towels and beach towels. The products will be marketed under the kathy ireland® Home brand with kitchen towels also marketed under the Sunday Dinner collection curated by Chef André Carthen for kathy ireland Home. The collection will also be included in Trident’s rapidly expanding e-commerce business, featured on many of the most recognizable platforms in the digital space, as well as at select major brick and mortar retailers. The agreement expands kiWW’s global reach, as the products will be available in the United States, Canada, the United Kingdom, the European Union, and Trident’s home country of India.
“As part of our ongoing growth strategy, we began looking for a strong, recognizable brand for the U.S., which would also have application in other countries where we enjoy a strong presence. kathy ireland Worldwide was the perfect opportunity for us, as both our companies’ missions were quite similar. Above and beyond our joint commitment to quality, we share a passion for the ethical treatment of people, the environment, and sustainable manufacturing initiatives,” Kambak said. “I have known Kathy and the team at kiWW for many years, having had the privilege of working with them earlier in my career. I have always found them to be insightful, collaborative, creative, brilliant at marketing, and focused on building sustainable businesses together. Trident is known not only as one of the world’s largest home textiles manufacturers, but also one of the most innovative manufacturers in the arena, and this is going to be a very exciting partnership.”
“We are delighted for this new collaboration with Trident and the opportunity to work with Jeff again,” said Kathy Ireland, chair, CEO and chief designer of kiWW, listed as the 26th most powerful global brand by License Global magazine. “Trident’s mission of bringing high quality products to market, while strictly adhering to its strong commitment of bettering the human condition around the world through ethical and sustainable practices, very much aligns with kiWW’s core values. We look forward to bringing our customers these lush and beautiful products.”
“We are delighted to Partner with the spectacular team at Trident, as we expand the textiles business unit at kathy ireland Home,” said Jon Carrasco, executive vice president and worldwide creative director, kathy ireland Wordwide and Stephen Roseberry, president and CMO kathy ireland Worldwide, respectively. “Our growth in the residential sector is exciting and Trident will make a powerful difference and give us a very specific worldwide advantage in kathy ireland Home products for all of our retailers and our individual clients, who purchase and make the success of kathy ireland Worldwide possible every day,”
John and Marilyn Moretz of Moretz Marketing in North Carolina; Rocco Ingemi, executive vice president, Fashion and Fine Jewelry, kathy ireland Worldwide; Larry Childers, Team Operations vice president, kathy ireland Worldwide; and Tommy Meharey, kiWW board member and vice president, are actively responsible for and co-managing the partnership.
The new kathy ireland Home collection from Trident will be available for purchase later this year.
Posted March 22, 2021
Source: Trident Ltd.
