DUQUESNE, Pa. — March 15, 2021 — Bedding manufacturer American Textile Co. today announced that its Tranquility™ weighted blankets, hailed as a must-have sleep accessory by consumers, has become America’s Number-1-selling-brand in the category. The rankings come from market research firm The NPD Group which provides industry analysis and advisory services to retailers and manufacturers across the United States.
“Consumers are more in tune with their sleep habits than ever before, and while everyone sleeps, not everyone sleeps well,” said Patrick Seiffert, senior vice president of Marketing at American Textile Co. “In addition to thousands of product reviews validating the benefits of Tranquility blankets, our consumer testing shows that Tranquility helps people fall asleep faster and sleep more soundly.*”
Tranquility weighted blankets were developed in response to growing consumer interest in solutions to reduce stress and anxiety, as well as provide a safe, natural solution to improve sleep. The top-rated blankets use deep calming pressure that helps both children and adults relax and sleep better. Key Tranquility features include:
- Affordability: Tranquility weighted blankets start at $25, an incredible value for the category, and can be purchased both online and in-store at major retailers.
- Innovative Technology: Tranquility weighted blankets offer temperature-balancing and cooling technology, for additional comfort as summer approaches.
- Various Style Options: Available in a variety of styles and weights ranging from 6 to 20 lbs, with many styles featuring a removable washable cover for convenient machine washability.
- Proven Results: In consumer use testing, nine in 10 users agreed Tranquility helped them fall asleep faster and sleep more soundly.*
With thousands of 4- and 5-star reviews, Tranquility has amassed a strong reputation as a go-to tool to promote relaxation and rest, helping millions to sleep better.
In addition to Tranquility, American Textile Co. produces a range of bedding products that help consumers sleep better, including its Number 1 allergen barrier bedding brand AllerEase®.
Typical mattresses, pillows and other fiber-filled bedding items collect pollen, dust mites, pet dander and other allergens over time. This is a major reason millions of people wake up with a stuffy nose or congestion and why they may experience sleep disruptions. AllerEase uses specially designed fabrics to fully encase pillows and mattresses, blocking 99.9 percent of allergens, for a truly clean bed and a healthy night’s sleep.
*Survey conducted among 400 U.S. consumer testers in December 2020 by Home Tester Club on behalf of American Textile Co. Ninety-one percent of Tranquility consumer testers said Tranquility helps them fall asleep faster, 92 percent said they sleep more soundly, and 87 percent said they stay asleep longer with fewer restless awakenings during the night.
Posted March 15, 2021
Source: American Textile Co.