NEW YORK CITY — January 20, 2021 — Fit for Life announces it has added adidas and Reebok to its world-class portfolio of brands. adidas and Reebok join Fit for Life’s already impressive portfolio of active brands including Gaiam, SPRI and Tommie Copper.
Fit for Life is the market leader in small, at-home fitness gear at popular retailers including Dick’s, Amazon, Target, Walmart and Kohl’s. Its brands and product lines continue to experience strong growth and resonate with consumers as they increase their practice of at-home health and wellness routines. RFE Sporting Goods recognizes Fit for Life’s success and credibility among top-tier active brands and is proud to partner on distribution for adidas and Reebok fitness equipment.
“RFE is excited to partner with Fit for Life, a proven company, with deep relationship across the US market,” said Dean Jackson, CEO of RFE Sporting Goods. “The Fit for Life expertise along with RFE products and brands is a strong recipe for success.”
Fit for Life is eager to begin innovating with adidas and Reebok brands, creating new products to meet the growing demand for at-home fitness and wellness.
“Adding adidas and Reebok to our portfolio of brands will be a powerful way to continue to penetrate the market and expand into new categories,” said Joey Shamah, co-founder and CEO of Fit for Life. “RFE’s trust and partnership is a true testament to our market knowledge and respected position in the industry.”
The distribution deal between RFE Sporting Goods and Fit for Life kicked off on January 1, 2021 and will quickly bring real value to consumers across the United States.
Posted January 20, 2021
Source: Fit for Life