Patagonia To Offer HeiQ’s Fresh Tech Odor Control

Switzerland-based HeiQ reports it is expanding its partnership with Patagonia, Ventura, Calif. The outdoor clothing brand will offer HeiQ Fresh tech odor control technology in its Fall 2019 collection. The HeiQ Fresh Tech family of products includes odor-preventing and odor-absorbing textile technologies that maintain effectiveness after prolonged use and frequent washings, according to HeiQ.

“While we were happy with our previous odor control solution, we were able to develop a better solution as part of our R&D Partnership with HeiQ. We are always looking to improve quality of our products, and HeiQ Fresh Tech will help us meet our consumers demands.” said Matt Dwyer, director of material innovation and development, Patagonia.

November/December 2018