Cotton Incorporated’s ‘Watch Now, Shop Now’ Runway Show Is Available To Shop Online Beginning Today

NEW YORK CITY — September 13, 2018 — Cotton Incorporated’s “Cotton’s Fashion Delivered Runway Show” delivered on a unique fashion moment, presenting ready-to-wear looks from the catwalk straight to consumer doorsteps during the 2018 New York Fashion Week, all with just a few clicks. The runway show was also a first-of-its-kind for Cotton during the iconic weeklong celebration of fashion. Amid the backdrop of fall’s latest styles, Cotton’s Fashion Delivered Runway Show connected today’s trendsetters with versatile cotton looks that they can get now via a “watch now, shop now” runway experience.

The runway show came to life at the Angel Orensanz Theater in the Lower East Side of New York City on September 10. Fashion influencer and model, Rocky Barnes, and fashion journalist, model, and presenter, Louise Roe, along with Amazon Alexa hosted the show and shared their go-to cotton looks straight from the runway.

“Cotton’s Fashion Delivered Runway Show has the common thread of really fusing versatility, style, and comfort, and you can’t say that for many different fabrics and brands,” said presenter Louise Roe. “It is doing everything in one, which is … thumbs up!”

All the looks featured in the show, as well as an expanded, curated collection of over 300 cotton-rich styles, are now available for purchase in a dedicated online shop on until Wednesday, October 11, while supplies last.

The show made history for the brand with its first Fashion Week runway show debut, highlighting the latest cotton trends, while promoting the convenience and easy accessibility of purchasing the items straight from the runway on Amazon, making for a great consumer experience.

“This promotion broke new ground,” said Marissa Barlin, director of Strategic Alliances for Cotton Incorporated. “Cotton’s Fashion Delivered Runway Show is the archetype for how brands should approach fashion retailing, giving consumers a front row seat to a memorable experience and the ability to purchase the looks they want on Amazon through their mobile devices — a simple, seamless experience.”

The event marks another innovative consumer experience spearheaded by Cotton Incorporated, which has worked since 1970 to make cotton The Fabric of Our Lives®.

Posted September 14, 2018

Source: Cotton Incorporated