Huntsman Expands HIGH IQ® Line

Singapore-based Huntsman Textile Effects has added HIGH IQ® Lasting Color, High IQ Lasting Color Eco and High IQ Lasting White products to its High IQ performance assurance program. Lasting Color protects textiles from dulling over time, and Lasting White features fluorescent whitening agents and stain management technologies to keep white bright and stain-free.

Lasting Color is based on NOVACRON® dyes; and the Lasting Color eco program centers on AVITERA® SE reactive dyes, which can reduce water and energy consumption by up to 50-percent compared to best-available technologies, according to the company. High IQ Lasting White features UVITEX® chemistry with environment-friendly fluorinated or non-fluorinated stain repellents and releases.

In order to participate in the High IQ program and use High IQ hang tags as for point-of-sale branding, mills must meet high-level requirements set forth by Huntsman. The program aims to help manufacturers produce high-performance textiles in bright whites and colors that last that also feature enhanced comfort, sun protection, reduced friction and water repellence.

“With our High IQ Lasting Color and High IQ Lasting White programs, we offer brands, retailers and mills a way to achieve better economic and environmental sustainability,” said Lee Howarth, Global Marketing Manager, Huntsman Textile Effects. “In today’s competitive global market, this means being able to cost-effectively produce fabrics that delight consumers with brilliant whites and vivid colors that stay and won’t wash away, backed by an assurance that they conform to stringent environmental standards.”

January/February 2018