Delta Galil’s Real Cool Cotton™ And Real Lasting Cotton™ Selected To Be Featured At Cotton Incorporated’s Booth During The Outdoor Retailer Summer Market

TEL AVIV, Israel — July 24, 2017 — Delta Galil Industries Ltd. the global manufacturer and marketer of branded and private label apparel products for men, women and children, today announced that its Real Cool Cotton and Real Lasting Cotton technologies have been selected to be featured at Cotton Incorporated’s booth during the Outdoor Retailer Summer Market. Please visit the Cotton Incorporated booth (#38037) between July 26-29 to learn about Delta Galil’s innovations specifically made from cotton fabrics — cutting edge evaporation solution, enhanced durability and usability, ‘new’ look after multiple washes, and design for ultimate comfort.

“Consumers today are active and versatile in their daily routines, and in turn demand the same multi-tasking efficiencies in their clothing as it relates to fit, comfort, look, feel and performance,” said Esti Maoz, CMO and Head of Innovation at Delta Galil. “Delta Galil’s innovations are changing the way cotton acts, converging the comfort of cotton with the durability, evaporation and absorption that meets the demands of today’s multi-tasking consumer.”

Real Cool Cotton

Real Cool Cotton (RCC), a historic breakthrough in natural fabrics, can evaporate significantly faster than the rate of standard cotton. This innovative technology increases the absorption capacity of the fabric, while also transferring moisture to the surface so it can evaporate more rapidly. The natural fabrics with improved qualities allow for professional cotton activewear and increased performance level of synthetics.

Real Lasting Cotton

Real Lasting Cotton (RLC) is a technology that preserves cotton fabrics with durability and every day wear. RLC not only keeps clothing looking and feeling brand new after multiple washes, creating a longer life span for clothes, but has a super smooth surface and amazing soft touch, adding pima-quality luxury to everyday garments. With two billion shirts produced around the world each year, requiring 2,700 liters of water along with chemicals and gases per shirt, this technology addresses significant environmental concerns.

By combining RCC and RLC technologies, Delta Galil is creating technologically advanced products that not only perform better, but also feel like new clothing for longer.

RCC is a registered patent in Europe, Canada and Israel; patent pending in the U.S.

Posted July 24, 2017

Source: Delta Galil Industries