IFAI Webinar: Cool Can Be Deceiving
August 25 @ 1:00 pm - 2:00 pm
With global warming, climate change and the rise of extreme temperatures, consumers are more interested than ever before in the functionality of fabrics and the idea that our clothes can help keep us cooler. But cool can be deceiving. Many products on the market claim to be cooling, but they really only provide wicking performance. That helps, but technology can do so much more.
Join Courtney Cruzan to learn the difference between various fabric technologies and construction, the mechanics of cooling fabrics and the benefits of combining multiple beneficial technologies to create a more amplified performance cooling sensation.