Cotton Incorporated reported that 41% of U.S. consumers are aware of microplastics pollution, compared with 17% in 2017. In addition, 59% said they are likely to seek clothing made with microplastic-free fibers. A recent industry survey found that 67% of textile professionals said their companies are taking, or plan to take, action to reduce microplastics pollution.
“Our research shows that consumers are paying closer attention to what products are made from and how those materials align with their values,” said Bev Sylvester, chief marketing officer at Cotton Incorporated. “Cotton comes from a plant, not plastic.”
Programming included educational videos, CottonWorks resources, webinars, digital communications, tradeshow activations and consumer education initiatives.
2026 Quarterly Issue III
