New York-based Authentic Brands Group and Guess?, Inc. announced the completion of their transaction to take Guess? private. Authentic now owns 51% of substantially all Guess? intellectual property, while co founders Paul and Maurice Marciano, Nicolai Marciano, CEO Carlos Alberini and affiliated entities retain 49%. With $6 billion in global retail equivalent sales, Guess? becomes Authentic’s second largest brand, bringing the group’s portfolio to $38 billion in annual retail sales.
“What makes Guess? compelling is its exceptional leadership and iconic heritage,” said Jamie Salter, founder, chairman and CEO of Authentic. “We’re honored to partner with the Marciano family, to accelerate this next phase of growth.”
“I’m incredibly proud of the brand we’ve built over 45 years,” added Paul Marciano, Los Angeles-based Guess? cofounder and chief creative officer. “Joining Authentic’s platform positions us to expand globally while staying true to the Guess? DNA.”
Guess? management will continue leading operations worldwide.
2026 Quarterly Issue I
