Bluestar Alliance Completes Dickies Purchase

Bluestar Alliance, New York City, has completed its acquisition of the Dickies brand from VF Corp. The deal brings the heritage workwear label into Bluestar’s expanding portfolio —which includes Off-White, Palm Angels, Scotch & Soda and Hurley — and represents more than $13 billion in global sales. Dickies will operate within Bluestar’s youth-luxury division and continue growing its presence across global streetwear and workwear markets.

“Dickies is one of the most authentic, resilient brands in global apparel,”said Joey Gabbay, CEO of Bluestar Alliance. The company plans to expand Dickies through new categories, partnerships, and international distribution while maintaining its longstanding identity.

2025 Quarterly Issue IV

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