NEW YORK CITY — June 26, 2025 — Everviolet, a wellness-focused intimates brand, and MISSION, a provider of wearable cooling technology, are proud to announce the launch of the Cool Essential Collection. This innovative, four-piece, limited-edition capsule combines Everviolet’s signature softness with MISSION’s advanced cooling technology to deliver comfort, support, and relief for women in everyday life — from postpartum and menopause to daily stress and seasonal heat. Heat health begins with the bottom layer & up.
Designed to empower women with comfort in every moment, the Cool Essential Collection features:
- Cool Essential Bralette – A wire-free, versatile design that supports without restriction
- Cool Essential Jersey Cami – Lightweight, layering-friendly, and breathable
- Cool Essential Panty – A feminine, full-coverage brief with a barely-there feel
- Cool Essential Robe – A wrap-style layer with generous drape and cooling versatility
Available in Mauve and Black, the collection offers inclusive sizing (S–2X for intimates; XS/S, M/L, XL/XXL for the robe) and is available on MISSION.com and Everviolet.com starting June 23, 2025.
At the heart of the collaboration is MISSION’s proprietary hydro-active cooling technology — a chemical-free, sustainable innovation activated by moisture and airflow. This allows the fabric to pull moisture away from the skin even during intense heat or activities and dries rapidly for continuous comfort.
Unlike traditional cooling fabrics, MISSION’s solution avoids synthetic gels or phase change materials, offering quick-dry, breathable, sweat-wicking relief with antimicrobial odor control and no added skin irritation.
Posted: June 30, 2025
Source: MISSION
