SPARTANBURG, S.C. — October 13, 2026 — Polartec®, a Milliken & Company brand and global supplier of innovative performance textiles, introduces the next generation of Polartec Alpha™ active insulation, featuring a new patent-pending construction engineered to deliver greater durability and design versatility while preserving the breathability and dynamic thermoregulation that has made Alpha a benchmark for active insulation.

Polartec Alpha™ was born from an unusually complex performance challenge: create insulation for highly active military users who move rapidly between periods of intense exertion and lower activity in cold environments. Traditional insulation could provide warmth, but often at the expense of breathability and moisture management as activity increased.

Polartec Alpha™ approached the problem differently. Its open, highly breathable construction was engineered to balance insulation with airflow, helping manage excess heat and moisture as exertion and environmental conditions change. That combination helped establish Polartec Alpha™ within military and special operations communities around the world and ultimately helped create an entirely new category of active insulation.

Over the following decade, the same performance principle moved into outdoor, endurance and lifestyle apparel. Polartec Alpha™ became known for its combination of lightweight warmth, exceptional breathability, fast drying, and packability – forever changing how designers approached insulation for people in motion.

Now, Polartec is advancing the platform once again.

At the center of the next generation is a patent-pending construction engineered to improve the structural integrity of the fabric while maintaining the open architecture fundamental to Polartec Alpha™ performance. The result is improved resistance to snagging and shedding without compromising the airflow, compressibility, lightweight warmth and thermoregulation that define the platform.

This engineering advancement also expands what designers can do with Polartec Alpha™.

Originally developed as an insulation layer within a multilayer garment system, Polartec Alpha™ has increasingly moved beyond that architecture. Performance and lifestyle brands are using the fabric more visibly, and in some applications, as a standalone layer. Polartec® responded by re-engineering the platform around these evolving applications. Now available in a broader range of constructions, weights and textures, the next generation of Polartec Alpha™ gives designers greater freedom to tune aesthetics, hand feel and performance for different activities, climates and end uses.

The development reflects more than four years of collaboration, prototyping and testing with leading performance brands. The engineering objective was ambition: increase durability and design flexibility while keeping everything that makes Polartec Alpha™ standout. The new Polartec® patent-pending construction achieves that balance, creating a stronger and more versatile platform while retaining the fundamental performance physics behind Polartec Alpha™.

This evolution is already translating into broad market adoption. More than eleven brands are preparing to launch products featuring the next generation of Polartec® Alpha™ in coming months, spanning outdoor, endurance and performance apparel. The breadth of its adoption reflects both the versatility of the new platform and the growing demand for insulation systems designed around changing levels of activity rather than static warmth alone.

Patagonia, whose relationship with Polartec stretches back to the early development of synthetic fleece, will introduce an exclusive style using the new Polartec Alpha™ in November. Additional products featuring next-generation Polartec Alpha™ and Polartec Alpha™ with Wool are expected from Ornot, Purple Mountain Observatory, Senchi Designs, Farpointe, Goldwin and other performance brands for Fall/Winter 2026.

“The evolution of Polartec Alpha™ is a great example of what happens when we listen closely to our partners and observe how a technology is actually being used,” said Karen Beattie, Director of Product Management at Polartec. “Our challenge was to make Alpha more durable and versatile without sacrificing the structure responsible for its performance. The patent-pending construction allows us to preserve what people value about Alpha while giving designers a stronger and more adaptable platform for what comes next.”

Ramesh Kesh, Senior Vice President for Innovation of Milliken & Company and Business Manager at Polartec, added: “Alpha began by solving an extreme problem: how do you keep someone warm without trapping the heat and moisture generated when they are working hard? That challenge is as relevant on a mountain, a trail or a daily commute as it is in military environments. Human performance is dynamic. Intensity changes. Conditions change. Alpha was designed to respond. With more than eleven brands already preparing products around the new platform, it’s clear that the market is moving beyond insulation defined simply by how warm it is. The future is about managing warmth dynamically as people move through changing activity levels and conditions. We are not changing the principle behind Alpha. We are using new engineering to extend what it can do.”

Posted: October 13, 2026

Source: Polartec®, a Milliken & Company brand

KANSAS CITY, Mo.  — October 8, 2026 — eVent® Fabrics, a supplier of breathable waterproof, weatherproof, and windproof laminate technologies, is proud to announce its partnership with Rocky Mountain ATV, which has selected eVent’s high-performance alpineST 3-layer fabric for its new 2027 MSR Xplorer ADV Jacket and MSR Xplorer ADV Pants.

Adventure riding can put riders through a wide range of conditions in a single day, from heat and high exertion to rain, wind, and changing temperatures. The new MSR Xplorer ADV system is designed around those demands, combining waterproof, breathable protection with durable construction, integrated armor, and extensive ventilation.

“Adventure riding can subject apparel to some pretty unique demands,” said Chad Kelly, Vice President of eVent Fabrics. “You can go from a hot, exposed stretch of trail to rain, altitude, and colder conditions in the same ride. The MSR Xplorer ADV is designed around that reality, and alpineST gives a waterproof, breathable foundation that helps riders stay comfortable as conditions change.”

The MSR Xplorer ADV Jacket features an eVent alpineST 3-layer main body fabric with a C0 DWR finish for waterproof and breathable protection. SuperFabric overlays at the shoulders and elbows provide additional abrasion resistance, while removable D3O Level 1 shoulder, elbow, and back protectors adds impact protection. Four large zippered intake vents at the biceps and chest, two double-headed wrist and forearm vents, and two large rear exhaust vents allow riders to actively manage airflow as temperatures rise.

The MSR Xplorer ADV Pants use the same eVent alpineST 3-layer fabric and C0 DWR finish, with SuperFabric overlays at the knees and 500D Cordura® in high-wear areas. Removable D3O Level 1 knee and hip protectors provide additional protection, while two large zippered thigh intake vents and two rear exhaust vents help regulate airflow throughout the ride.

“When we looked to source materials for our MSR Xplorer ADV Jacket and Pants, eVent’s high-performance alpineST became the choice that made sense for us,” said Matt Rice, Powersports Product Director with Rocky Mountain ATV. “alpineST delivers the performance we demand from all of our products, with the added benefit of being PFAS-free. Removing PFAS from our products is a key strategy as regulations around their use continue to evolve.”

Designed to work together, the jacket and pants feature a zip-together connection to keep the system securely in place. Water-resistant YKK AquaGuard zippers, multiple storage options, reflective elements, and adjustable fit features round out a system designed for long days and changing conditions on the bike.

The 2027 MSR Xplorer ADV Jacket and MSR Xplorer ADV Pants are available through Rocky Mountain ATV/MC.

Posted: October 10, 2026

Source: eVent® Fabrics