ALAMEDA, Calif. — October 10, 2016 — Fifty years after its first store opening in the North Beach neighborhood, apparel, equipment and footwear leader The North Face has opened a concept shop in San Francisco aimed at the city explorer. The discreet storefront in the Jackson Square neighborhood is the first of its kind in the United States, and will focus exclusively on the label’s premium streetwear range. A similar space will be featured within The North Face New York Flagship store opening on 5th Avenue later this month.
Open for a limited time only, the Urban Exploration shop will be devoted to protective gear suitable for the modern urbanite. New product will be regularly dropped in-store in the coming months, including collaborations, and curated pieces from the brand’s Japanese and Hong Kong collections.
The shop will feature exclusive and limited edition product like the Original Daypacks and Soft Duffels reissue. In honor of the company’s 50-year tradition of making handcrafted outdoor gear, The North Face revived some of the first-ever packs sewn and sold at the company’s original location.
Made entirely in the U.S., The North Face worked with a third-generation factory in Chicago and the Horween Leather Co., one of the oldest tanneries in the nation. The throwback bags were crafted for durability down to the last detail and feature 17-ounce waxed cotton canvas, double reinforced panels, riveted stress points and premium leather trims. The collection includes: ’68 Daypack ($225), ’78 Duffel – Small ($250) and ’78 Duffel – Large ($300). These originals are available now in extremely limited quantities only at the San Francisco shop, but will be sold online and at the 5th Avenue location beginning Oct. 13.
Posted October 10, 2016
Source: The North Face, a division of VF Outdoor, Inc.