MILAN, Italy — July 5, 2016 — We live in a world where new generations are extremely conscious about the fact that Earth’s resources are limited. More and more people are embracing a lifestyle that emphasizes our love and respect for animals and the environment.
For example, this point of view is reflected in the fact that animal fur has been virtually banned from most of outerwear collections.
Down feathers are often plucked from live animals and many of us still keep vivid memories of the disturbing videos showing the cruel systems used to harvest feathers. So, why would we continue to use down filled jackets when there are more sustainable alternatives? Thermore has always been at the forefront in developing durable and resistant thermal insulation with a strong emphasis on sustainability.
In the mid 80’s, Thermore was the first company to introduce a thermal insulation made from recycled fibers from PET bottles. Thermore has mastered the use of recycled fibers like no other company in the industry the last 30 years. All of this experience and knowledge in sustainability has now been focused on the introduction of the new 100-percent recycled Ecodown® thermal insulation- offering the market a warm, soft, durable and sustainable alternative to down. Thermore has now taken the next major step towards sustainability by converting the entire Ecodown product line to fully recycled fiber content, derived exclusively from PET water bottles.
The new Ecodown is the only synthetic product in the market to be made from 100-percent post-consumer plastic bottles. This allows the reuse of a considerable number of bottles, which would have otherwise ended their useful life as waste in a landfill. Depending on the application, outerwear insulated with Ecodown can save up to 10 bottles per garment! Also, using PET bottles instead of oil will help protect energy reserves for future generations.
What’s equally impressive is that the new Ecodown 100-percent recycled thermal insulation does not require special quilting restrictions or fabrics- and can be washed and/or dry cleaned with confidence. This high level of durability equates to exceptional, long term warmth over the life of a garment.
A wide variety of weights and thickness options (over 20 variations!) cater perfectly to every possible design requirement.