Partners In Success
Unique friendship, business partnership drive Genencor/Asutex relationship.
After 23 years at one of the worlds largest producers of textile auxiliary products, long-time friends and co-workers Ramon Navarro and Lorenzo Liste left the safety and security of the corporate world to start their own company in Barcelona, Spain. The two friends, whose families spend holidays and vacations together, worked 16-hour days, making sales calls during the day and filling orders at night.Today, 14 years after Aplicaci Suministros Textiles, S.A. (Asutex) opened its doors, the textile chemical formulator boasts $20 million in revenues; annual growth close to 30 percent; three production facilities on two continents; and market share across Europe, South America and Asia. Along the way, Navarro and Liste sought key partnerships to offer the highest-quality products and services to their customers. Genencor International, one of the worlds largest biotechnology companies, became an integral part of Asutexs success. A Baby Is BornWhen Navarro and Liste decided to leave the multinational company, friends and family were astonished. Despite feeling really at home at the company, our desire to form our own firm was much greater, said Navarro. We both felt we had the knowledge and experience to go out on our own, and we didnt see it as a big risk.The company opened its doors in 1986 to produce and sell products for preparation, dyeing, finishing, continuous printing and serigraphy. Asutex began with five employees and 20 customers in a small warehouse near Barcelona. Navarro focused on sales and marketing, while Liste concentrated on technical service and research and development. Daniel Carreras and Arturo Ferrando, also from the multinational company, joined Navarro and Liste to handle the dyes and warehouse responsibilities. Two years later, the companys rapid growth necessitated its relocation to a larger facility in Barcelona the heart of Spains industrial region in the province of Catalonia. The 11,000- square-meter facility, located 140 kilometers south of the French border, houses the companys sales and marketing, customer service, research and development laboratory, and warehouse. Today, the companys 65 employees produce 14,000 metric tons of auxiliary products per year, plus 4,000 metric tons of liquid sulfur black at production facilities in Barcelona and Portugal. Last September, Asutex opened a plant in Morocco.Never did we expect the success that we have realized in such a short time, said Liste. We knew we had the knowledge and experience, and we are so excited to see our baby has grown up. Long-Time PartnersSeeking alpha-amylase enzymes for use in desizing preparations, Asutex discovered Genencor International in 1990. In the last decade, the relationship between the two companies has grown and flourished. Asutex has been instrumental in helping Genencor commercialize new products by conducting trials on several new enzymes including IndiAge® Neutra, launched in 1999. Neutral cellulases are key products for our stonewash customers in Europe and South America, and we were so happy when Genencor developed this product, said Navarro. We are very pleased with IndiAge Neutra enzyme; its the only neutral cellulase that we formulate for our end-users.