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Knitting / Apparel

Woolmark Holds Sheepwalk In New York City

The Woolmark Company recently stopped traffic when it held its first-ever sheepwalk down the streets of New York City.In true New York dog-walking style, Woolmark sent models dressed in lightweight wool fashions down 5th Avenue with two sheep named Ajax and Winnie. The sheepwalk was held to dispel myths about wool. The event showcased lightweight spring wool, a versatile product which is versatile, comfortable and wrinkle-resistant.We wanted to capture the attention of the countrys fashion center to dispel the myth that wool is only a cool weather fabric, stated Stephanie Garbarini, general manager of marketing and communications and retail for The Woolmark Company.Many people are not aware that todays lightweight wool keeps you cool in warm weather and feel great next to the skin.Onlookers were given prepaid phone cards from Woolmark that offered helpful tips and information about wool. The lightweight wool fashions worn by the models were designed by J. Crew, Tahari, Milary Radley and Brooks Brothers.

May 1999




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