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Russell Forms Joint Marketing Venture In Brazil

Russell Corp., Atlanta, and Companhia de Tecidos Norte de Minas (COTEMINAS), Brazil, have announced the formation of a joint venture marketing company. The new company, known as American Sportswear S.A., will hold the licenses for the Russell Athletic and Jerzees brands for the Mercosur and Chile markets.According to the companies, the ownership of American Sportswear will be divided equally between Russell and COMTEMINAS with management executed through a board of directors.We are excited to be entering into a tremendous market with over 200 million consumers whose usage of active wear and casual wear products is extremely high, said Harrey de Boer, CEO, Russell.With one of the most advanced manufacturing and customer service distribution systems, COTEMINAS is a natural partner for Russell Corporation. They will be an integral part of out international expansion.

December 1999




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