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75 Years Of Lenzing - 75 Years Of Innovation

LENZING, Austria — June 6, 2013 — This week Lenzing AG is celebrating the 75th anniversary of its business operations together with 3,000 invited guests  - employees,  customers, business companions, politicians and partners. The company presented the book "75 Years  of Innovation" published on this occasion, which honors Lenzing's role as the driving force of innovation in the industry.

The global market leader with fibers made of wood
Several decades ago there were more than 30 viscose fiber production plants in Europe. Today there are only two, one of which is the headquarters of the internationally operating Lenzing Group. The Austrian company has emerged as a global player as well as the market and technology leader for man-made cellulose fibers. Lenzing fibers were once a cheap substitute for cotton. In the meantime, they are highly sought-after premium products which are valued due to the renewable raw material of wood and the environmentally-compatible production.

Thanks to its innovative strength Lenzing has helped the more than 100-year-old viscose technology to reach new heights. Ultimately innovations to minimize the environmental burden of the production process have made Lenzing the best practice model in the industry. At the same time the company developed  TENCEL®, a completely new and forward-looking technology which will shape the cellulose fiber industry in the coming decades.

75 years ago Lenzing manufactured 30,000 tons of fibers per year. In the meantime the fiber production volume of the Lenzing Group will soon reach a level of 900,000 tons.

Innovation as the key to success
For decades Lenzing boasted above-average expenditures in research and development, thus establishing the company as the pacemaker in the entire sector. Today the Lenzing Group is the undisputed innovation leader in the man-made cellulose fiber industry.

The Lenzing Group operates the world's leading research center for cellulose and fiber chemistry at the Lenzing site. About 170 employees work there to further develop products and production technologies. Some 1,400 patents and patent applications in 57 countries demonstrate the effectiveness and performance of this team of specialists. Research expenditures of  about EUR 28 mn annually underline the importance the Lenzing Group attaches to research and development. An important objective of research projects is to develop ecological production methods and sustainable products with increasingly specialized areas of application.

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Tencel — the fiber technology of the 21st century
The further development of TENCEL technology remains the main focal point of Lenzing's research efforts. In addition to three TENCEL plants, Lenzing also operates three pilot facilities in which new applications for TENCEL fibers are developed and tested on a  semi-industrial scale. The fourth Tencel factory, involving investments of more than EUR 130 mn, is currently under construction at the Lenzing site in Upper Austria. It will commence operations in 2014 and  mark the  next technological step for TENCEL.

Learn more about the rise of the Austrian fiber producer to the world market leader of man-made cellulose fibers: http://75years.lenzing.com/en.html

Posted June 11, 2013

Source: Lenzing