Marèse Selects Lectra PLM Application

France-based childrenswear designer
and retailer Marèse has selected Paris-based Lectra’s Fashion product lifecycle management (PLM)
solution in order to speed up collections development.

“Our company is already very well organized and now we’re focusing our efforts on
development speed, creativity and the quality of our garments,” said Olivier Doolaeghe, CEO,
Marèse. “Investing in advanced technology allows us to remain competitive and to satisfy our

Lectra’s Product Development offering will enable Marèse to centralize and disseminate all
product information during the development process, while its Workflow Management offering will
enable the company to steer its management processes and carefully monitor product progress during
each phase of development.

Marèse also will implement Lectra’s new Kaledo Collection fashion design solution and Kaledo
Print printed textile design solution, which speed up design processes and improve communication
with external collaborators.

July 10, 2007