New Book HighlightsCotton Fibers’ Impact On U.S. EconomyCottons Renaissance A Study in Market Innovation, a new book by George David Smith and Timothy C. Jacobson published by Cambridge University Press, is now available from booksellers. The book tells the story of the struggle by U.S. cotton growers to grow, compete and survive for more than two centuries through a series of challenges to their markets. The book also traces the rise of Cotton Incorporated, Cary, N.C., from its establishment in 1968.In 1960, cottons share of the U.S. textile fiber market was 63 percent; by 1973, that share had fallen to an all-time low of 33 percent. Today, cotton holds a 60-percent share of the U.S. market.The authors were given full access to our records and reports, said Hugh Malone, vice president of administration, Cotton Incorporated. We let them see everything. Otherwise its merely an ego piece, and we werent interested in that.For more information, contact Thomas Pendleton, Cotton Incorporated, (212) 413-8316.November 2001
