World Fashion Exchange Launches Smart E-mail

Princeton, N.J.-based World Fashion
Exchange Inc. (WFX), a developer of online solutions for the apparel industry, has released its
Smart E-mail service, enabling WFX On-Demand customers to interact with their trading partners in
real time through the company’s Web PDM (product data management) and Web PLM (product lifecycle
management) On-Demand programs without buying additional program licenses.

The service allows users to send and receive requests for quotes, samples and approvals to
and from partners around the globe via personal e-mails containing style details. Partners’
responses are logged with the style in question in the user’s WFX program.

August 7, 2007